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Seth Godin, Rejection, And The Power Of No

April 24, 2015
Seth Godin, Rejection, And The Power Of No

In late 2009, I was working on a big picture marketing book and approached Seth Godin about doing the foreword. I did this using an email very similar to what those in the direct mail industry know as the “dollar letter.” What was the difference? Instead of attaching money to the email I sent, I […]

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How To Be Interesting

March 31, 2015
How To Be Interesting

When Laurel and I started RED Podcast, we made the conscious decision not to use any profanity. Why? Because when you use profanity, you automatically lose some people who were previously listening to your message. That’s it. We’re not trying to make a social stand or “sanitize” what we do for kids. We’re simply trying […]

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3 Lessons From A Racist Frat Guy

March 10, 2015
3 Lessons From A Racist Frat Guy

Oops. Parker Rice might not be a racist, but he did get caught leading a racist chant, which sounds racist. Because of this, he and his fraternity, Sigma Alpha Epsilon, are having a bad week. Of course, this a great opportunity to bring up a few things that should have been obvious, but apparently aren’t. Listen up, […]

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5 Marketing Lessons From A Criminal Attorney

February 28, 2015
5 Marketing Lessons From A Criminal Attorney

I was in a car accident about 15 years ago. A lady driving a big ass car slammed into another car, which then slammed into me. A few days later, I got an unsolicited copy of the accident report, courtesy of a local attorney. Also attached was a letter letting me know that he was […]

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Podcasting Lessons From A 1970s Radio DJ

January 31, 2015
Podcasting Lessons From A 1970s Radio DJ

Want to get good at podcasting? Know that you must embrace failure to do so. Just like you can’t learn a new language without speaking, you’ll never become a great podcast host without actually making podcasts. You can’t just read books about it. You can’t just listen to great hosts. You can’t just take a […]

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Raw Meat (Delivered To Your Front Door)

December 26, 2014
Raw Meat (Delivered To Your Front Door)

I get door-to-door solicitations all the time. Everybody from Jehovah’s Witnesses, to random dudes looking to mow my lawn, to kids selling candy wants to pitch me. Today, a guy rang the doorbell and the dog, as usual, started going crazy. I cracked the door, stuck my head out, and said hello, keeping the dog inside […]

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