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This Isn’t For Everybody (But It May Be For You)

July 30, 2015
This Isn’t For Everybody (But It May Be For You)

In 1960, General Motors had 48.3% market share of automobile sales in the US. Imported brands, all of them, accounted for 7.7% of sales. If you look at any random photograph of an American street during this time, you might not see any imported cars. And the cars you will see, other than being made […]

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Marketing Lessons From Donald Trump

July 20, 2015
Marketing Lessons From Donald Trump

It’s election season in Nashville. Almost daily, I’m being visited by people canvassing my neighborhood, trying to get support for their candidates. It happened today. Just a couple of hours ago. The pitch, which was typical, was something like, “I’m here in support of ___________ and we’d really like your vote next month.” Then the […]

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“She Was Hot, So…”

June 11, 2015
“She Was Hot, So…”

When I walk into a doctor’s office, there are a few things I expect to see. One of them is that I expect the doctor to look a certain way. Lab coat. A nice shirt and tie under the lab coat. Maybe a stethoscope around his neck. It’s a stereotype, but it works. Why? Because wearing […]

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Business Lessons From A Bitch

May 31, 2015
Business Lessons From A Bitch

Five days ago, Laurel and I brought home an eight-month-old puppy named Zoey. We’re currently fostering her and, if things go well, we’ll adopt her permanently. Things are not going well so far. Zoey is a very sweet, good-natured dog. She’s doing her best in a new situation, but to characterize her as “needy” would […]

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Seth Godin, Rejection, And The Power Of No

April 24, 2015
Seth Godin, Rejection, And The Power Of No

In late 2009, I was working on a big picture marketing book and approached Seth Godin about doing the foreword. I did this using an email very similar to what those in the direct mail industry know as the “dollar letter.” What was the difference? Instead of attaching money to the email I sent, I […]

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How To Be Interesting

March 31, 2015
How To Be Interesting

When Laurel and I started RED Podcast, we made the conscious decision not to use any profanity. Why? Because when you use profanity, you automatically lose some people who were previously listening to your message. That’s it. We’re not trying to make a social stand or “sanitize” what we do for kids. We’re simply trying […]

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