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Didn’t Vote? Consider This Next Time…

November 14, 2016
Didn’t Vote? Consider This Next Time…

It’s been interesting to watch the reactions to last week’s Presidential election. Interesting and a little depressing… I’ve been self-employed for over 20 years. During this time, I’ve had one philosophy when it comes to making decisions — make the best decision you can with the information and choices you have at the time. While this started […]

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A Little Dog Named Snuggles

October 7, 2016
A Little Dog Named Snuggles

Didn’t we learn anything from Casey Kasem’s infamous rant about the importance of proper music before delivering a “death dedication?” There are some good lessons from this tape, but perhaps the biggest one is that you should assume that “all mics are hot.” This is “Rule #1” for people in media. First-semester broadcasting students know it. […]

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Barely Legal (And Desensitized)

August 31, 2016
Barely Legal (And Desensitized)

In 1983, when I was just 11-years-old, I made a pact with my friend Sam. When we turned 18, we were going to go downtown and hit every seedy place in the area. In other words, we were going to hit every strip club, every adult book store, and every adult theater — places with […]

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How To Get Better

July 31, 2016
How To Get Better

My first book had major problems. One of the reviews somebody posted said, “A joke, just like David Hooper himself.” Had I known things would work out this way, I don’t know if I would have done it. But “you don’t know what you don’t know.” Because of this, I’ve continued to release books, learning […]

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A 21-Word Sentence That Will Guarantee Your Business Success

June 30, 2016
A 21-Word Sentence That Will Guarantee Your Business Success

Was out having dinner with my wife a couple nights ago and a song in the background caught my ear. It sounded familiar, sort of like old school Memphis soul, but I couldn’t place it and I knew from the recording quality it was newer than that. Took out my phone, opened up SoundHound, and got […]

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A Remedy For Pain

May 30, 2016
A Remedy For Pain

This isn’t a political blog, but when it comes to marketing, there are a lot of lessons to be learned from politics. I find what’s happening with Donald Trump especially interesting. When I wrote about him last year, Trump had support from 24% of Republican voters. Today, he has so much momentum, everybody else has dropped […]

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