On January 27, 1997, I decided to take a marketing job at one of the oldest companies in the United States, AT&T. I remember walking with a crowd of my co-workers into an elevator that day, hearing its doors close, and thinking, “This is going to be hell.” And it was — at least for […]
I started my career doing guerrilla street promotion for record labels. Still, 20+ years later, there’s something I love about hijacking an existing environment and making it your own. You can’t buy this kind of impact, but if you’ve got time, energy, and imagination, it’s available to you free.
It’s been interesting to watch the reactions to last week’s Presidential election. Interesting and a little depressing… I’ve been self-employed for over 20 years. During this time, I’ve had one philosophy when it comes to making decisions — make the best decision you can with the information and choices you have at the time. While this started […]
Didn’t we learn anything from Casey Kasem’s infamous rant about the importance of proper music before delivering a “death dedication?” There are some good lessons from this tape, but perhaps the biggest one is that you should assume that “all mics are hot.” This is “Rule #1” for people in media. First-semester broadcasting students know it. […]