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20 Years Ago Today (And 20 Years In The Future)

January 27, 2017
20 Years Ago Today (And 20 Years In The Future)

On January 27, 1997, I decided to take a marketing job at one of the oldest companies in the United States, AT&T. I remember walking with a crowd of my co-workers into an elevator that day, hearing its doors close, and thinking, “This is going to be hell.” And it was — at least for […]

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Why Seth Godin Doesn’t Use Twitter

December 30, 2016
Why Seth Godin Doesn’t Use Twitter

As we finish up another year, thinking about how the upcoming year is going to be different, I hope you’re consider your “social media strategy” and what it really means for your business. It’s nice to think we can truly reach people and have impact without leaving home. It’s nice to think that online followers […]

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Didn’t Vote? Consider This Next Time…

November 14, 2016
Didn’t Vote? Consider This Next Time…

It’s been interesting to watch the reactions to last week’s Presidential election. Interesting and a little depressing… I’ve been self-employed for over 20 years. During this time, I’ve had one philosophy when it comes to making decisions — make the best decision you can with the information and choices you have at the time. While this started […]

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How To Get Better

July 31, 2016
How To Get Better

My first book had major problems. One of the reviews somebody posted said, “A joke, just like David Hooper himself.” Had I known things would work out this way, I don’t know if I would have done it. But “you don’t know what you don’t know.” Because of this, I’ve continued to release books, learning […]

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Have Employees? Read This.

April 4, 2016
Have Employees? Read This.

#1 – PERCEPTION = REALITY Of course, it’s totally possible that there happened to be two disabled drivers, both in “Mantis Green” McLarens out that night… #2 – NOT TAKING RESPONSIBILITY FOR THE PEOPLE YOU HIRE When a patron asked about the situation, here is the response she got from the restaurant manager… We apologize […]

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Smart Marketing > Expensive Marketing

February 28, 2016
Smart Marketing > Expensive Marketing

In September of 1982, a young clothing designer started a new company. He knew he needed to move quickly. Then, like now, most new companies don’t survive. And this is especially true in a temperamental business like fashion. He named the company after himself in order to avoid possible trademark conflicts that might delay him. […]

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