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Marketing Lessons

A 21-Word Sentence That Will Guarantee Your Business Success

June 30, 2016
A 21-Word Sentence That Will Guarantee Your Business Success

Was out having dinner with my wife a couple nights ago and a song in the background caught my ear. It sounded familiar, sort of like old school Memphis soul, but I couldn’t place it and I knew from the recording quality it was newer than that. Took out my phone, opened up SoundHound, and got […]

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A Remedy For Pain

May 30, 2016
A Remedy For Pain

This isn’t a political blog, but when it comes to marketing, there are a lot of lessons to be learned from politics. I find what’s happening with Donald Trump especially interesting. When I wrote about him last year, Trump had support from 24% of Republican voters. Today, he has so much momentum, everybody else has dropped […]

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Smart Marketing > Expensive Marketing

February 28, 2016
Smart Marketing > Expensive Marketing

In September of 1982, a young clothing designer started a new company. He knew he needed to move quickly. Then, like now, most new companies don’t survive. And this is especially true in a temperamental business like fashion. He named the company after himself in order to avoid possible trademark conflicts that might delay him. […]

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Marketing Shit (Literally)

October 12, 2015
Marketing Shit (Literally)

Squatty Potty has been around for years. Until about a year ago though, when the company founders appeared on Shark Tank, the product had a limited audience of people who do yoga, those suffering from hemorrhoids, and those who prefer a Turkish toilet, but are stuck with one that sits off the ground. It’s a good […]

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Predatory Church Marketing

September 18, 2015
Predatory Church Marketing

If you’ve ever wondered how those big ass churches with 10,000-person auditoriums bring in so many people every week, I present to you this list of who many of these churches are targeting… This is from Rick Warren’s classic book on church marketing, The Purpose Driven Church: Every Church Is Big in God’s Eyes. Go inside […]

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Marketing Lessons From Donald Trump

July 20, 2015
Marketing Lessons From Donald Trump

It’s election season in Nashville. Almost daily, I’m being visited by people canvassing my neighborhood, trying to get support for their candidates. It happened today. Just a couple of hours ago. The pitch, which was typical, was something like, “I’m here in support of ___________ and we’d really like your vote next month.” Then the […]

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