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Marketing Lessons

5 Marketing Lessons From A Criminal Attorney

February 28, 2015
5 Marketing Lessons From A Criminal Attorney

I was in a car accident about 15 years ago. A lady driving a big ass car slammed into another car, which then slammed into me. A few days later, I got an unsolicited copy of the accident report, courtesy of a local attorney. Also attached was a letter letting me know that he was […]

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Podcasting Lessons From A 1970s Radio DJ

January 31, 2015
Podcasting Lessons From A 1970s Radio DJ

Want to get good at podcasting? Know that you must embrace failure to do so. Just like you can’t learn a new language without speaking, you’ll never become a great podcast host without actually making podcasts. You can’t just read books about it. You can’t just listen to great hosts. You can’t just take a […]

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A Marketing Lesson From Taylor Swift

August 25, 2014
A Marketing Lesson From Taylor Swift

If you ask Taylor Swift what she thinks about Obama, this is what she’ll say… Nothing. Why? Because Taylor Swift isn’t an idiot. She knows if she says anything, she’s going to piss off half her fans. And pissing off half her fans would cost her a lot of money. Nobody Is Immune Even if […]

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Kroger Screwed This Up Big Time

August 18, 2014
Kroger Screwed This Up Big Time

Sometimes you can smell bullshit from a mile away… Like a BP ad featuring a green field full of wind turbines with the message, “We care about the environment.” Still, we want to believe in the good of humanity. We want to believe that there can’t be racism with a black man in the White […]

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Marketing Lessons From The Wedding Industrial Complex

August 11, 2014
Marketing Lessons From The Wedding Industrial Complex

I’m about three weeks from getting married. Because of this, for the last few months, I’m been dealing withwedding-related things, one of which is a registry. I’m 41 years old. My fiancé and I are both established. If anything, we have too much stuff. But when you get married, at least in the United States, […]

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The “Good Hooker” Guide For Consultants

August 4, 2014
The “Good Hooker” Guide For Consultants

Working with clients, regardless of your business, is a lot like being a hooker… For one, if you’re good, and you’re working with a lot of clients, you have to act like you only have one.  And even if it’s no secret you work with other people, nobody wants to think the work you did yesterday […]

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