Yesterday was Halloween. It’s pretty clear that we celebrate Halloween on October 31st, right?
This year, a huge storm came through my area on October 31st and a lot of people seemed confused about how to deal with it. Should we still go trick-or-treating or wait until tomorrow, when the weather is better?
It was similar to a situation a few years ago, when October 31st was on a Sunday and local churches were pissed. They asked people, if they absolutely had to celebrate Halloween, to do it on Saturday. Or was it Monday? Nobody could get the story straight…
The Three Types of Rules
There are three basic types of rules in the “rule book” that doesn’t exist, but which most of us seem to follow.
Rules of Acceptability – This is what keeps you from going to prom when you don’t have a date. Or taking up pole dancing because you’re a dude. Like the “rule book” itself, these types of rules don’t exist, although we all seem to know of them.
Rules of Success – I see this all the time in music and book publishing when talented people are waiting for a gatekeeper, like a book publisher or record label, to say it’s ok to release it to the world. And it happens to a lot of people when a next-door neighbor gets a Cadillac and the Buick in your driveway doesn’t feel so great anymore.
Rules of Possibility – These usually come from the fact that we haven’t seen it done, so we think it’s not possible. Or it hasn’t been done yet.
“You Can’t Make Money Online.”
Everybody has heard similar things related to their businesses…
- “You can’t make money as a musician.”
- “Nobody reads books anymore.”
- “Making good movies in expensive.”
All beliefs, not facts.
Who Makes Your Rules?
Are you playing your game or somebody else’s game? Have you seen it’s possible for other people, but wonder if it’s possible for you?
Why not you?
Seriously. You’re the one making you’re own rules here. Why not? You could go trick-or-treating every day of the year if you wanted to. Or, if a church gets pissed off that Halloween falls on a Sunday and moves things to another day, why not go both days — that’s what a lot of kids in the situation I mentioned above did.
Don’t have the skills? Get them.
Don’t have the time? Make the time.
Whatever your excuse for not doing what you say you want, there is an antidote.
So why not you? No reason to let an invisible “rule book” dictate what you can make happen.
ABOUT THIS SERIES: Every Friday, I give tips on how to build the foundation needed to have a successful business and platform. See other posts in this series here and, if you have a request for me to cover something specific, let me know via Twitter.