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A Remedy For Pain

May 30, 2016
A Remedy For Pain

This isn’t a political blog, but when it comes to marketing, there are a lot of lessons to be learned from politics. I find what’s happening with Donald Trump especially interesting. When I wrote about him last year, Trump had support from 24% of Republican voters. Today, he has so much momentum, everybody else has dropped […]

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Have Employees? Read This.

April 4, 2016
Have Employees? Read This.

#1 – PERCEPTION = REALITY Of course, it’s totally possible that there happened to be two disabled drivers, both in “Mantis Green” McLarens out that night… #2 – NOT TAKING RESPONSIBILITY FOR THE PEOPLE YOU HIRE When a patron asked about the situation, here is the response she got from the restaurant manager… We apologize […]

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The Truth About Snapchat

March 30, 2016
The Truth About Snapchat

When I turned 30, I remember going to the gym and thinking, “This isn’t as easy as it used to be.” The same thing happened when I turned 40. And here I am, once again, in a similar situation regarding my new book… Last year, I started working on a manuscript with the working title […]

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Smart Marketing > Expensive Marketing

February 28, 2016
Smart Marketing > Expensive Marketing

In September of 1982, a young clothing designer started a new company. He knew he needed to move quickly. Then, like now, most new companies don’t survive. And this is especially true in a temperamental business like fashion. He named the company after himself in order to avoid possible trademark conflicts that might delay him. […]

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Life After Honey Boo Boo

January 3, 2016
Life After Honey Boo Boo

Last night, former reality television star “Mama June” Shannon was in town to do a meet-and-greet at a local strip club. It’s been less than 18 months since Here Comes Honey Boo Boo was cancelled. The story behind that is a train wreck that has nothing to do with my point, but you can get […]

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Jesus, Mary, And Big Macs

December 25, 2015
Jesus, Mary, And Big Macs

It’s bad business to assume your customers are like you. Even if you’re in a small town like Spring Hill, TN, with a homogenous population (88.33% white according to the last census) in a part of the country where most people identify as Christian, you’re taking a big chance with marketing that only appeals to […]

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