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Smart Marketing > Expensive Marketing

February 28, 2016
Smart Marketing > Expensive Marketing

In September of 1982, a young clothing designer started a new company. He knew he needed to move quickly. Then, like now, most new companies don’t survive. And this is especially true in a temperamental business like fashion. He named the company after himself in order to avoid possible trademark conflicts that might delay him. […]

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Life After Honey Boo Boo

January 3, 2016
Life After Honey Boo Boo

Last night, former reality television star “Mama June” Shannon was in town to do a meet-and-greet at a local strip club. It’s been less than 18 months since Here Comes Honey Boo Boo was cancelled. The story behind that is a train wreck that has nothing to do with my point, but you can get […]

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Jesus, Mary, And Big Macs

December 25, 2015
Jesus, Mary, And Big Macs

It’s bad business to assume your customers are like you. Even if you’re in a small town like Spring Hill, TN, with a homogenous population (88.33% white according to the last census) in a part of the country where most people identify as Christian, you’re taking a big chance with marketing that only appeals to […]

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Hooker Vs. Wife

November 2, 2015
Hooker Vs. Wife

Got this in the mail a few days ago… Call anytime? That sounds like something a friend would say. Also something a friend would say… “I’m your neighbor.” But the included business card and magnet with her work info confused me… Was she interested in getting to know me personally or did she just want to […]

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Don’t Run Your Business Like Obamacare

October 27, 2015
Don’t Run Your Business Like Obamacare

I’m a believer that everybody should have health insurance. During my time in the music business, I saw way too many artists (and others) have their lives completely disrupted because they didn’t think coverage was important. You don’t want to be the guy begging for money after something bad happens to you. And it’s not […]

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Marketing Shit (Literally)

October 12, 2015
Marketing Shit (Literally)

Squatty Potty has been around for years. Until about a year ago though, when the company founders appeared on Shark Tank, the product had a limited audience of people who do yoga, those suffering from hemorrhoids, and those who prefer a Turkish toilet, but are stuck with one that sits off the ground. It’s a good […]

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