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How to Deal with Assholes

March 21, 2014
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Photo courtesy of Michael Lehet

About a year ago, I launched a new book. I decided to do something different and let people have a free option. One, so people could try it before purchasing, but also giving people an option not to purchase at all while still getting access to the information within the book.

Many people have asked why I did this.

The reason is that I’m more interested in spreading the ideas within the book than making a few bucks off its sales. Plus, “free” is a cool marketing experiment that will help me to do future projects better, regardless of whether this one succeeds or fails.

You Can’t Please Everybody

You would think that giving people something of value for free would be appreciated…

For most people, it has been. Even a year later, I still get several messages from grateful people each week.

Still, there are some who want to bitch about it. For example, I recently got an email from one guy who was pissed that I’d sent a followup message to make sure he received the book ok.

Seriously?

Yes.

But that happens when you’re reaching a lot of people. Some people are assholes and not everybody is going to get what you’re doing or be appreciative of it.

Don’t let that stop you.

Elbert Hubbard said, “To avoid criticism, do nothing, say nothing, and be nothing.”

Criticism comes with the territory — I’m not bitter about it. At the same time though, I don’t focus on it. And if it’s your nature to bitch and complain, I don’t want to deal with you.

What to Focus On

Focus on the people who matter. And be somebody who matters. That means taking risks, which also means having to deal with criticism, but also knowing where to cut the idiots off.

For more on this subject, check out my post on How to Handle a Bad Review on Amazon.

ABOUT THIS SERIES: Every Friday, I give tips on how to build the foundation needed to have a successful business and platformSee other posts in this series here and, if you have a request for me to cover something specific, let me know via Twitter.

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