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Marketing Lessons

A Remedy For Pain

May 30, 2016
A Remedy For Pain

This isn’t a political blog, but when it comes to marketing, there are a lot of lessons to be learned from politics. I find what’s happening with Donald Trump especially interesting. When I wrote about him last year, Trump had support from 24% of Republican voters. Today, he has so much momentum, everybody else has dropped […]

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Smart Marketing > Expensive Marketing

February 28, 2016
Smart Marketing > Expensive Marketing

In September of 1982, a young clothing designer started a new company. He knew he needed to move quickly. Then, like now, most new companies don’t survive. And this is especially true in a temperamental business like fashion. He named the company after himself in order to avoid possible trademark conflicts that might delay him. […]

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Marketing Shit (Literally)

October 12, 2015
Marketing Shit (Literally)

Squatty Potty has been around for years. Until about a year ago though, when the company founders appeared on Shark Tank, the product had a limited audience of people who do yoga, those suffering from hemorrhoids, and those who prefer a Turkish toilet, but are stuck with one that sits off the ground. It’s a good […]

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Marketing Lessons From Donald Trump

July 20, 2015
Marketing Lessons From Donald Trump

It’s election season in Nashville. Almost daily, I’m being visited by people canvassing my neighborhood, trying to get support for their candidates. It happened today. Just a couple of hours ago. The pitch, which was typical, was something like, “I’m here in support of ___________ and we’d really like your vote next month.” Then the […]

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Kroger Screwed This Up Big Time

August 18, 2014
Kroger Screwed This Up Big Time

Sometimes you can smell bullshit from a mile away… Like a BP ad featuring a green field full of wind turbines with the message, “We care about the environment.” Still, we want to believe in the good of humanity. We want to believe that there can’t be racism with a black man in the White […]

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Marketing Lessons From The Wedding Industrial Complex

August 11, 2014
Marketing Lessons From The Wedding Industrial Complex

I’m about three weeks from getting married. Because of this, for the last few months, I’m been dealing withwedding-related things, one of which is a registry. I’m 41 years old. My fiancé and I are both established. If anything, we have too much stuff. But when you get married, at least in the United States, […]

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