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This Isn’t For Everybody (But It May Be For You)

July 30, 2015

In 1960, General Motors had 48.3% market share of automobile sales in the US. Imported brands, all of them, accounted for 7.7% of sales.

If you look at any random photograph of an American street during this time, you might not see any imported cars. And the cars you will see, other than being made in the United States, are all big and powerful.

That was a problem for a company selling a car that was small, slow, and funny-looking. And beyond that, a car developed by Adolf Hitler and made in Nazi factories…

So what do you do when you want to break into the lucrative United States automobile market, but the car you manufacture is just the opposite of what Americans are buying?

Admit it.

When you’re selling something different from the norm, the answer was (and still is) to put everything on the table and turn perceived “liabilities” into assets. Because, although what you’re selling isn’t for everybody, it is for some people.

Vwad chamberlain

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