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Gun Vs. Dildo

July 14, 2014
Dildo

Photo courtesy of Christina Xu

Tell a Southern man to keep his guns in a safe place and you’ll get a response like this…

“BY GOD!!! HOW YOU GONNA USE ‘EM IF THEY’RE LOCKED UP?!”

That’s why you have to go after the women. In theory, women are more sensible about things like this.

But there are plenty of woman who toe the line when it comes to something their men feel strongly about.

No, not you (or your woman). I’m talking about all those other women.

You know, the ones who think men know better than woman when it comes to certain things. Like guns, by God.

So here’s what you do…

Brilliant way to start the conversation…

And the web site for Evolve is equally as brilliant. How they handle this very touchy issue is a great lesson for all marketers about how to change the hearts and minds of people.

ABOUT THIS SERIES: Every Monday, I analyze the good, bad, and ugly about the marketing behind a common business or famous personality. See other posts in this series here and, if you have a request for something (or someone) you’d like me to analyze for this series, contact me via Twitter.

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