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Marketing Lessons From A Busty 20-Something

July 28, 2014

Got this postcard in the mail a couple of days ago…

Toobig

There’s nothing special about it, but the “headline” made me think of a promotion the local phone company did when I was living in Ohio…

This was a huge promotion for Ameritech and part of the company’s strategy was a street team that would hit local events such as street fairs and music festivals, getting people to sign up for its telephone-related services. Manning the Ameritech booths were young, low-level employees from the marketing department.

And that’s where the problem started…

Some of these young, low-level employees were women. And some busty. And a busty woman in a “Too Big to Resist” t-shirt gives off a message entirely different than “Buy Caller ID.”

Somebody didn’t think this one through.

Don’t make the same mistake.

Most companies could stand to play the edges a bit more, but Ameritech, and other companies that broke off of AT&T, are about as conservative as you can get. Playing the edges doesn’t work for a company like that.

And it’s never ok to play the edges at the expenses of low-level employees who may not be game for it or have the power to say no if they’re not.

Beyond that, they were selling Caller ID, not hot wings and beer… Do people are street fairs and music festivals care about Caller ID? Not a good match, in my opinion.

Know what you’re selling to and don’t do anything at the expense of your employees.

ABOUT THIS SERIES: Every Monday, I analyze the good, bad, and ugly about the marketing behind a common business or famous personality. See other posts in this series here and, if you have a request for something (or someone) you’d like me to analyze for this series, contact me via Twitter.

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