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PR Disaster

April 11, 2017
PR Disaster

This video explains the situation better than I ever could: With hours, the United Airlines CEO… ATTEMPT #1 – apologized for “re-accommodate” passengers ATTEMPT #2 – described the passenger as “disruptive and belligerent.” ATTEMPT #3 – “I want you to know that we take full responsibility and we will work to make it right. I promise you we […]

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Criminal Pizza

April 5, 2017
Criminal Pizza

I was recently in Orlando for a conference and this was on the inside of my hotel door… I get it. It’s a bitch when you’re running the “official” pizza place inside the hotel and you have to compete with guys putting flyers under sleeping room doors, apps that let guests know there’s a cheaper […]

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20 Years Ago Today (And 20 Years In The Future)

January 27, 2017
20 Years Ago Today (And 20 Years In The Future)

On January 27, 1997, I decided to take a marketing job at one of the oldest companies in the United States, AT&T. I remember walking with a crowd of my co-workers into an elevator that day, hearing its doors close, and thinking, “This is going to be hell.” And it was — at least for […]

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Guerrilla Marketing

January 25, 2017
Guerrilla Marketing

I started my career doing guerrilla street promotion for record labels. Still, 20+ years later, there’s something I love about hijacking an existing environment and making it your own. You can’t buy this kind of impact, but if you’ve got time, energy, and imagination, it’s available to you free.

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A Gentle Reminder Of How The Internet Works

January 5, 2017
A Gentle Reminder Of How The Internet Works

Once you hit “send” (or its equivalent), it’s there forever. So before you do, ask yourself… “Would I mind if Bernie Sanders printed this on a big ass poster and took it to a Senate debate?” Don’t let your own words (or dick pics) hang you.

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Why Seth Godin Doesn’t Use Twitter

December 30, 2016
Why Seth Godin Doesn’t Use Twitter

As we finish up another year, thinking about how the upcoming year is going to be different, I hope you’re consider your “social media strategy” and what it really means for your business. It’s nice to think we can truly reach people and have impact without leaving home. It’s nice to think that online followers […]

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