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Why It’s Best To Keep Your Mouth Shut

May 23, 2014

MarinesWalked by a barber shop yesterday and thought it was interesting how much pro-military stickers, American flags, and other “god, guns, and glory” material was posted in the window.

Look, I’ve got nothing against this country, Jesus, or guns — that’s not what this is about.

What this is about is running your mouth instead of getting your message across via your actions. That’s the mark of an amateur and, if you’re going to be successful with your business, you need to stop that shit now.

Take the barber, for example… If you have to tell people how “American” you are, it makes people question things. You become like that crazy ass preacher on the street trying to convince people how “Christian” he is.

Nobody believes that guy.

It’s the same type of skepticism people have when hearing a homophobic talk radio host go on and on about how straight he is. We all know that story, don’t we?

If you’re actually doing something, it comes through in your actions.

Which takes us back to you and your business…

If you’re being “transparent” in your business, you don’t need keep mentioning it — just be transparent.

And if you want to “give value” in your articles, books, podcasts, or whatever else you’re creating, by all means do it. But if you keep mentioning it, it’s like the friend who did you a favor once and won’t shut up about it.

People aren’t idiots. When you’re open and providing value, they’ll know it and they’ll respond accordingly.

Trust the process.

ABOUT THIS SERIES: Every Friday, I give tips on how to build the foundation needed to have a successful business and platformSee other posts in this series here and, if you have a request for me to cover something specific, let me know via Twitter.

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