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The Brass Balls of Jehovah’s Witnesses

July 21, 2014

C T RussellOver the weekend, I was hanging out at home and my doorbell rang. This happens all the time.

Usually it’s a salesman or some kids trying to raise money. This time it was a woman from Jehovah’s Witnesses.

The dog was going crazy. Plus, I was on the phone.

But I answered the door anyway, she introduced herself, and she handed me a copy of The Watchtower.

I told her I wasn’t interested in converting, but I’d look over the magazine.

She said she just wanted to talk to me about the Bible and asked if she could stop by later.

“You can if you want,” I said.

Then she left.

If she comes back, I might let her in. Why? Because I want to know more about who she is and the mindset that lets her do what she does…

3 Marketing Lessons From Jehovah’s Witnesses

1. The Mission Trumps Everything – In general, people hate Jehovah’s Witnesses. They’re the butt of jokes and there are hundreds of pages online on the subject of “how to get rid of Jehovah’s Witnesses.”

Still, they keep coming… Why? The mission. Jehovah’s Witnesses have a belief system that somehow allows them to put up with all of this and still move forward. The “rejection” seems to amp them up more…

When you put getting your message out to people above your own ego or fear of rejection, you can do amazing things.

2. Volume Fixes Marketing Problems – The Watchtower is most widely circulated magazine in the world, with almost 46,000,000 copies printed each month. I don’t know the conversation rate the average Jehovah’s Witness gets from knocking on doors, but I do know when you’re reaching as many people as they do, somebody is going to buy.

How can you reach more people in your business?

3. Brass Balls – Imagine if you had the brass balls of a Jehovah’s Witness. You’re be willing to try anything to grow your business…and some of those things would work.

Want to develop brass balls? Try Rejection Therapy.

Final Thoughts

Say what you will about Jehovah’s Witnesses, but they’re a marketing machine. Love them or hate them, they are kicking ass with a huge street team of sales people who aren’t afraid to get doors slammed in their faces (or much worse).

Learn from them.

Good luck!

ABOUT THIS SERIES: Every Monday, I analyze the good, bad, and ugly about the marketing behind a common business or famous personality. See other posts in this series here and, if you have a request for something (or someone) you’d like me to analyze for this series, contact me via Twitter.

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