Subscribe via RSS Feed David on Google Plus Connect on Linked

The “Good Hooker” Guide For Consultants

August 4, 2014

PaulstanleyWorking with clients, regardless of your business, is a lot like being a hooker

For one, if you’re good, and you’re working with a lot of clients, you have to act like you only have one.  And even if it’s no secret you work with other people, nobody wants to think the work you did yesterday for somebody else is anywhere close to the awesomeness that you’re unleashing today.

But let’s be honest… A lot of times, your current client isn’t really your thing. He’s got the business equivalent to a weird fetish or something…

So how can you be a “good hooker” and fake like you’re into it?

STEP ONE: WARM THEM UP

You’ve got to get the client on your side. The first step is to let him know how great he is and you’re going to do something a little extra — something you don’t do for anybody else, just because he’s so great…

And even though his company might be small, it’s not the size that counts…

STEP TWO: KEEP THEM HOT

People forget things and this includes how awesome they are and how much you like them. Once you get a client warmed up, you’ve got to keep bringing up you’re doing stuff you wouldn’t normally do because of his off-the-chart awesome…

And that’s not lying!  “I wouldn’t normally do this,” simply means, “I haven’t done this since the last client I did this with. And you weren’t there, so it doesn’t count!”

That’s what Paul Stanley would do. He does something different for every audience he gets in front of…

Well, ok. Maybe not. But a couple of nights ago, I’m sure he said something different…

STEP THREE: THE GIRLFRIEND EXPERIENCE

Paul Stanley does the exact same thing a consultant does — he goes into a place and runs his mouth. So how come he makes a bajillion dollars more than you do?

The difference is the “girlfriend experience” he brings.

How do you do this? First ask for feedback from your client, then remind him that this isn’t “work” for you and there is no way in hell you’re watching the clock…all the time while running down the time you have left on the clock by getting him worked up a bit.

Like this…

STEP FOUR: EXTRA CREDIT

When you get good at the above techniques, try putting some of them together…

Want More Ideas?

Want to hear more from Paul Stanley? The bootleg “People, Let Me Get This Off My Chest!” has 70 stage rants that I know will inspire you!

And get his new book, Face The Music, for a very inspiring story of a man who came from humble beginnings to become one of the top rock musicians in history.

ABOUT THIS SERIES: Every Monday, I analyze the good, bad, and ugly about the marketing behind a common business or famous personality. See other posts in this series here and, if you have a request for something (or someone) you’d like me to analyze for this series, contact me via Twitter.

It's Time To Grow Your Podcast...

Let me help you.

Give me your best email address and I'll send you my "Audience Attraction Cheat Sheet" with 25 episode templates proven to attract new (and loyal) listeners...

I won't spam you. Unsubscribe at any time. Powered by ConvertKit
Malcare WordPress Security