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The High Cost of Free (and Cheap)

June 20, 2014
Thrift store

Photo courtesy of S Jones

A friend turned me on to a site called Thrift Store Runway. Each month, readers of the site compete to find “million dollar looks on fifty dollar budgets.”

A very cool concept, I think.

So when I drove by a thrift store a few days ago, I decided to drop in and check out the goods…

Are there “deals” in a thrift store? Yes. But there’s also a ton of other stuff you have to go through to get them — promotional shirts full of company logos, threadbare slacks, and worn shoes.

You can get a nice outfit cheap, if you’re willing to dig through a lot of things you don’t want, but what’s the true cost? Time.

Discovery is fun. If you’re into the thrill of the hunt, the time spent is worth it.

Here’s What I Don’t Get

Lots of people have a “thrift store” approach to running a business. They’ll waste time on free message boards full of bad advice from newbies or refuse to spend the money it takes to hire a quality graphic designer because some guy on Fiverr says he can do the job for $5.

He can’t.

You’re going to pay now or pay later. And trust me, it’s cheaper to go ahead and pay now. You’ll save time and be much less frustrated.

Unless you want cheap results, stop being so cheap.

ABOUT THIS SERIES: Every Friday, I give tips on how to build the foundation needed to have a successful business and platformSee other posts in this series here and, if you have a request for me to cover something specific, let me know via Twitter.

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