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Why Wait?

January 1, 2018

Tommy coach

This photo from Tommy Truong, a coach based in Northern California, is the perfect reminder that you don’t have to wait to do your work.

I started my career doing marketing for major label music acts such as Bush, No Doubt, and Run-DMC. But what got me really excited about the music business were the independent acts who didn’t ask for the permission of a label to release their music and believed in what they did so much that they invested their own money.

When people see you’re playing with your own money, they get excited about what you’re doing. Your belief in your work inspired their belief in your work.

My start in the book business took a similar path. My first book deal was with a For Dummies knockoff called Complete Idiot’s Guides. As luck would have it, while I was still working on the project, my uncle invested in a short-run printing press which would allow me print my own books in quantities as little as 100.

Then I ran the numbers… I could make $21 per book.

Sure, a book on a major publisher is nice, but you can’t deposit “nice” in the bank.

I scrapped the book deal and struck out on my own.

At the time, there was a stigma around releasing your own work. People thought “independent” or “self-published” meant a compromise in quality.

Not today.

Why Wait?

If you want to make money as a life coach, hang your shingle and start taking clients.

If you want to be a speaker, reach out to people and organizations who could benefit from your message and book speaking gigs.

Set up your podcast.

Start a blog.

Whatever you want to do when it comes to spreading your message and helping people with the work you do, get clear on it, and do it now. The world has changed, largely thanks to the ease of digital distribution methods. At this point, if you’re waiting to make something happen or if anything you write, produce, and release isn’t the same quality as the work top companies do, it’s on you.

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